The World’s First Virtual Supermarket

Would you like it if you could go to the supermarket, choose your items to purchase and have someone else wheel the trolley collect your items, crate it and deliver it to your door?

What if you didn’t even have to take time out of your day to go to the supermarket and you could shop while waiting for your  morning train to take you to work?
Well in Korea it is now a happy reality for Tesco shoppers with the world’s first virtual supermarket in a Cannes Lions subway station.

In a country of people that work long hours and have little time for grocery shopping this experiment seems to have been very successful. Tesco have seen a massive spike in online shoppers and an influx of new users so this could be the supermarket of the future and may be in your town sooner than you think.

Watch the video and decide for yourself if this “Brave New World” style of shopping is something you would enjoy.